Like, Follow & Watch us Live – KLIC Social Media

Chatt State Library's social media team promotes KLIC events and connects virtually to a wide audience about what is going on at the library. How can you connect with KLIC?

Instagram, Facebook, and Twitter are our social media platforms, and this Blogger blog platform.  For the past decade, KLIC has used auto-posted links for each blog post on Facebook and Twitter. Blog posts are accessible from either the KLIC Facebook platform or Twitter platform as well as on Blogger.

Facebook – Each month, there is "KLIC Live" where the upcoming events for this month are broadcast through Facebook Live.  This is a great way to connect by live feed, or view the recorded video, to what is happening in KLIC!  The Facebook platform is also updated with images and status posts.

Like us on Facebook at facebook.com/chattstatelibrary

Twitter – The KLIC Twitter account has two main purposes. One is announcement and immediate news because the KLIC Twitter feed can be viewed on the library’s website. Another immediate use are any images posted on the KLIC Instagram account. Native pictures from Instagram post onto Twitter as a picture and not as a link. Re-tweets or likes of Chatt State-related tweets are also a part of the weekly process.

The other purpose for Twitter is connecting to the library world by following libraries, librarians, database vendors, information sources, and much more. The KLIC Twitter timeline is a wealth of knowledge from the library world that helps the KLIC social media team find resources or information to share for staff knowledge.

Follow us on Twitter at twitter.com/chattstlibrary

Instagram – We love creating images at KLIC – it could be a picture in the library or a quote captured in an image.  KLIC has a weekly schedule of Instagram posts.

Follow us on Instagram at instagram.com/chattstatelibrary

Blogs – KLIC has two blogs. The one you are reading now is the Blogger blog – the KLIC blog has been around for 10 years with tens of thousand page views. Check out our great blog series – a wealth of information in our Blogger blog. kolwycklibrary.blogspot.com

Our second blog is our newest platform provide by Springshare – the same company that provides libguides.  It is our New Books blog – find out what is new in our book collection at library.chattanoogastate.edu/blog

Social Media Team – The team is Christen Robichaud, Debora Ervin, Lori Warren, Susan Jennings, and Dwight Hunter.

You can find the KLIC social media icons towards the bottom of the library website:

Library Hosted Social Media Forum

Panelists Dwight Hunter, Bo Baker, and Jon Moss

On Monday, January 14, and on Wednesday, January 16, the Chattanooga State Library social media team hosted a social media forum for area libraries and non-profits. The library’s social media team is Debora Ervin, Lori Warren, Susan Jennings, and Dwight Hunter.

               

Monday’s informational sessions were presentations from Dwight Hunter, Lori Warren, and Susan Jennings.

Dwight covered the basics of social media including the different platforms, the pros and cons of each platform, and what each platform looked like.  Lori covered her social media guide, which can be found at http://libguides.chattanoogastate.edu/socialmedia.  Susan covered how organizations can use social media for their marketing strategies.

After the presentations, three panelists shared their advice for organizations getting started in social media. The panelists were Chattanooga State’s Dale Grisso and Heidi Cawood; and Amy Donahue from RiverCity Company/Downtown Chattanooga.

The panelists advised the group to be selective as to what platform to use and to be pro-active with comments.

Wednesday’s events included presentations from Susan Jennings and Lori Warren. Susan presented information about mobile apps, and Lori discussed the use of images and some apps that would help with images. Audience members were invited to show their organizations’ Facebook pages, and how they used the Facebook platform.

Dwight Hunter, who is also a social media admin for Tennessee PTA, showed the Tennessee PTA Facebook page and discussed how the Facebook metrics helped with defining when to post. The Tennessee PTA scripted a two-week marketing campaign using separate scripts for Facebook and for Twitter. The campaign increased the Facebook page reach from about 800 unique views a week to almost 3,000 unique views a week.

The panelists for Wednesday were Dwight Hunter, Bo Baker from UTC, and Jon Moss of Moss Media Labs.  Some of the apps mentioned by the panel included Facebook Pages manager, Tweetbot, HootSuite, Buffer, LinkedIn, iLoader2, Google+, Podio, Flipboard, Tumblr, and Dropbox.

The panelists advised the group to find the organization’s voice; don’t use the same post message across the social media platforms; be aware that social media platforms are essentially “rented” space; don’t spend too much time writing a post; and evaluate your options for social media platforms—just because something works well for one organization does not necessarily mean it will work well for your organization. 

DDH