Two books about business blogging are currently in the library's new book section. "blogging for Business" and "BLOG Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues" provide a lot of information for how blogs help promote businesses in the blogosphere.
Blog and Business
Why should a business or organization develop a blog?
- Publish content and ideas
- Promote thought leadership
- Build a community
- Deliver information quickly to customers
- Receive feedback from customers
(From the book BLOG Rules)