Blog and Business

Two books about business blogging are currently in the library's new book section. "blogging for Business" and "BLOG Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues" provide a lot of information for how blogs help promote businesses in the blogosphere.

Why should a business or organization develop a blog?

1. Publish content and ideas
2. Promote thought leadership
3. Build a community
   
4. Deliver information quickly to customers
5. Receive feedback from customers
   (From the book BLOG Rules)
   

Check out these two books to find out why businesses and other organizations need to consider a blog as public relations, or as customer service, or as idea promotion.